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What Do Tools Tell Us?

NPD sheds light on the latest grooming data.

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By: TOM BRANNA

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In total, sales of grooming tools are $1.1 billion, down 2% 12 months ending May 2013 (June 2012 to May 2013). But this decline is on the heels of a 7% increase the same time period year prior. “Grooming trends are a reflection of personal style, celebrity influence, and today’s perception of what is attractive, and sales of grooming tools often follow suit. They also indicate how consumers are approaching hair removal, be it on their own or with the assistance of professional services or other...

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